The Fixers
An Exhibition of Singular Bicycles
por Carby Tuckwell
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Características e detalhes
- Categoria principal: Arts & Photography Books
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Opção de projeto: Paisagem de formato grande, 33×28 cm
Nº de páginas: 64 - Data de publicação: nov 18, 2010
- Palavras-chavee Carby Tuckwell, Deus
Sobre o autor
In Benzin Veritas Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are... Deus (“day-us”) didn’t set out only to sell custom parts and hand- built motorcycles, but to celebrate a culture of creativity.The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine.Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.Sin