Reverse engineering behavior, algorithms and mechanics to drive growth.
por Jesper Åström
Sobre o livro
If we strip back the complexities, platforms, and jargon, the
internet consists of three things: content, people, and the
links between them.
In this marketing guidebook, you’ll learn how to use a
build a large network.
The viral marketing methods, tools, and principles you’ll
learn can help you boost business and/or enhance your own
But before you do that, you must answer some critical
questions, such as:
· What is your business objective?
· How do you represent this business objective online?
· What will you do to make this business objective
· Where is your content, who are your people, and what
are the links pointing between the people and the
If you already know the answers to those questions, then
great. If you don’t, you’ll learn how to answerthose questions
so you can master online marketing.
Build a network, brand, and online prole that trounces
competitors with the marketing insights and strategies in