Move the Shampoo
Quirky lessons in behavioural effectiveness
por Bri Williams
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Sobre o livro
In Move the Shampoo behavioural specialist Bri Williams introduces you to fourteen key lessons in behavioural effectiveness. You'll learn why influencing customer behaviour depends on:
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
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Características e detalhes
- Categoria principal: Negócios e Economia
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Opção de projeto: 15×23 cm
Nº de páginas: 48 -
ISBN
- Capa mole: 9780464693185
- Data de publicação: out 17, 2018
- Idioma English
- Palavras-chavee behavioural economics, conversion, sales
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Sobre o autor
Bri Williams
Australia
Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.