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22 minutes to a better business

How Behavioural Economics can help you tackle everyday business issues 2nd edition

por Bri Williams

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18 common business issues seen through a new perspective with outcomes rather than outlays in mind...worth 22 minutes of your time?



Welcome to 22 Minutes to a Better Business, a quick dip into how Behavioural Economics can be applied to common business issues, making your business a better business.



The issues explored include budget cuts, headcount freezes, loss of market share, price rises, changing your channel mix, introducing service fees, need for big change, staff productivity, pay & reward, social media, securing investment, product launches, customer data and loyalty programs.

Características e detalhes
  • Categoria principal: Negócios e Economia
  • Opção de projeto: Quadrado pequeno, 18×18 cm
    Nº de páginas: 40
  • Data de publicação: jun 03, 2011
  • Idioma English
  • Palavras-chavee Behavioural Economics, Behavioral Economics, Dan Ariely, Loss aversion, market share, price rises, channel mix, service fees, loyalty programs, customer service, pay and reward, incremental change, securing investment, product launches, customer data, social media, peoplepatterns, sales, contracts, budgets, headcount
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Sobre o autor
PeoplePat
Bri Williams
Australia

Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.

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