Lidia Varesco Racoma of Lidia Varesco Design in Chicago (USA) empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. Her design career began early, as a tween making homemade music zines, then taking a detour into fine art and bookbinding, and finally landing on design and marketing. Lidia is a blogger and speaker and leads branding and creative marketing workshops for nonprofits, associations, and small businesses around the world She is also a mom of two and a passionate supporter of small businesses—especially fellow moms in business. Lidia Varesco Design is a certified woman-owned business and celebrated 20 years in business in November 2020.