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Behavioural Economics for Business

The science of getting people to take action

por Bri Williams

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Sobre o livro
Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer.
Site do autor
https://www.briwilliams.com/
Características e detalhes
  • Categoria principal: Negócios e Economia
  • Opção de projeto: 15×23 cm
    Nº de páginas: 250
  • ISBN
    • Capa mole: 9780464704256
  • Data de publicação: out 15, 2018
  • Idioma English
  • Palavras-chavee behavioural economics, change management, sales
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Sobre o autor
PeoplePat
Bri Williams
Australia

Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.

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