Story is the Strategy
How Strategic Narrative Transforms Brands
por Woden
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Esse livro pode ser encontrado em livrarias on-line, como a Amazon.com, utilizando o ISBN a abaixo:
%(formato) ISBN:
9781714393398
Sobre o livro
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
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Características e detalhes
- Categoria principal: Negócios e Economia
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Opção de projeto: 15×23 cm
Nº de páginas: 158 -
ISBN
- Capa mole: 9781714393398
- Data de publicação: fev 06, 2020
- Idioma English
- Palavras-chavee strategy, marketing, branding, storytelling
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Sobre o autor
Woden
Philadelphia, PA
Woden helps organizations develop a clear, compelling strategic brand story—and align all they do behind that message.