Sobre o livro
Business is about getting people to take action. So why can it be so hard?
Whether you are seeking to influence customers, stakeholders, investors, suppliers or staff, Behavioural Economics for Business gives you answers on why people behave the way they do, and what to do about it.
* How to apply Behavioural Economics to improve your business
* How to overcome the three main barriers to action
* Techniques to apply to everyday business issues like acquisition, retention, staff performance, innovation and website design.
If you are curious about how decimals and dollar signs influence sales, why money isn't a great motivator, why job interviews are a waste of time and why you should ignore what customers tell you, Behavioural Economics for Business is for you.