Brand Mix 2009
A year of branding blog posts
por Martin Bishop
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Sobre o livro
A collection of branding stories, ideas, thoughts and observations from a year when Barack Obama took office, GM went bankrupt, Susan Boyle dreamed a dream, Twitter took off, Starbucks launched an instant coffee, the pigs gave us flu, we found water on the Moon and Michael Jackson died.
Características e detalhes
- Categoria principal: Negócios e Economia
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Opção de projeto: Retrato padrão, 20×25 cm
Nº de páginas: 100 - Data de publicação: nov 23, 2009
- Palavras-chavee brand strategy, brand architecture, blog book, year in review, Brand, branding, marketing, 2009
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Sobre o autor
Martin Bishop
Fairfax, CA
I am a brand strategist with Landor Associates, based in San Francisco. Clients that I've had the opportunity to work with include: HP, Citi, IHS, Wellpoint, Wal-Mart, Starz Entertainment and Chevron. Before joining Landor, I worked in brand management with Nestlé and Müller Dairy, in the U.S. and European markets.