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In-page push ads really are a relatively new kind of digital advertising that combine some great benefits of traditional push notifications with the less intrusive nature of display ads. These ads appear from the content of a website or app, mimicking the design of native push notifications but without requiring user opt-in or browser permissions. They are made to capture attention in a very subtle, non-disruptive way while delivering targeted marketing messages. As brands look for innovative solutions to engage users without overwhelming them, in-page push ads are located as an effective and user-friendly advertising format. This article will explore the mechanics of in-page push ads, their benefits, potential challenges, and greatest practices for effective implementation. What Are In-Page Push Ads? In-page push ads are display advertisements that mimic the design and feel of traditional push notifications, nevertheless they appear