#FuturePRoof: Edition Five
The impact of COVID-19 on NHS comms
por Sarah Waddington
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Sobre o livro
'The impact of COVID-19 on NHS comms' documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.
Sixteen compelling essays tell the story of how the pandemic has prompted a wholesale digital transformation of the NHS and how internal communications has become a primary function for comms teams working round the clock to keep staff updated and safe.
An upbeat read, a clear take out is how COVID-19 has cemented the role of communications as a strategic management function with both NHS management teams and external stakeholders who have recognised its central role in the crisis response.
The need for greater flexibility from NHS England which operates a command and control approach when a level 4 national emergency is declared is also a key theme within the book.
Sixteen compelling essays tell the story of how the pandemic has prompted a wholesale digital transformation of the NHS and how internal communications has become a primary function for comms teams working round the clock to keep staff updated and safe.
An upbeat read, a clear take out is how COVID-19 has cemented the role of communications as a strategic management function with both NHS management teams and external stakeholders who have recognised its central role in the crisis response.
The need for greater flexibility from NHS England which operates a command and control approach when a level 4 national emergency is declared is also a key theme within the book.
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Características e detalhes
- Categoria principal: Negócios e Economia
- Categorias adicionais Covid-19, Educação
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Opção de projeto: 20×25 cm
Nº de páginas: 104 -
ISBN
- Capa mole: 9781715888893
- Data de publicação: nov 23, 2020
- Idioma English
- Palavras-chavee COVID-19, NHS, communications
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