Monetizing Partners in the Cloud
por Bruce Taylor
Este é o preço visto por seus clientes. Editar lista de preços
Sobre o livro
This compelling book dives deep into the art of partner marketing management within enterprise software, revealing how to seamlessly align investment, messaging, and operational strategies. You'll discover innovative approaches that transcend traditional marketing methods, empowering you to select the right partners, maximize investment returns, and foster lasting customer loyalty.
Explore a diverse range of partner models commonly seen in the software landscape, including software resellers, integrated software vendors, services partners, and specialized cloud business partnerships such as hyper-scalers and technology partners. With actionable insights and real-world examples, this book is your essential guide to building a more predictable sales pipeline and achieving corporate objectives. Get ready to transform your approach and elevate your enterprise software partnerships to new heights!
Whether you’re just starting your journey in corporate and product marketing or looking to help your organization thrive in large public and private cloud environments, this book is packed with valuable insights and practical tips. Get ready to explore the transformative marketing techniques that can help you navigate the complexities of enterprise software and set yourself up for success.
Explore a diverse range of partner models commonly seen in the software landscape, including software resellers, integrated software vendors, services partners, and specialized cloud business partnerships such as hyper-scalers and technology partners. With actionable insights and real-world examples, this book is your essential guide to building a more predictable sales pipeline and achieving corporate objectives. Get ready to transform your approach and elevate your enterprise software partnerships to new heights!
Whether you’re just starting your journey in corporate and product marketing or looking to help your organization thrive in large public and private cloud environments, this book is packed with valuable insights and practical tips. Get ready to explore the transformative marketing techniques that can help you navigate the complexities of enterprise software and set yourself up for success.
Características e detalhes
- Categoria principal: Negócios e Economia
-
Opção de projeto: 20×25 cm
Nº de páginas: 150 -
ISBN
- Capa mole: 9798991364447
- Data de publicação: ago 20, 2024
- Idioma English
- Palavras-chavee software, cloud, partnerships, business, marketing
Ver mais
Sobre o autor
Bruce Taylor
Dallas, Texas
Bruce Taylor has over thirty-five years in business and technology, improving business and operational performance. He has worked in several large enterprises, including SAP, Cisco and IBM supporting all types of partners to improve performance and integration within the partner ecosystems. He has an extensive services consulting background with PWC, Ernst & Young and BusinessObjects, working with Fortune 500 organizations, Bruce has directed strategic initiatives in the areas of decision support systems, sales force automation, promotional management, supply chain analysis and partner management. Instagram: @brucetaylor02 LinkedIn: bruce-taylor-0921b72